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THE WORLD'S FIRST YOUTH HOSPITALITY BRAND

THE DEN is the world’s first youth hospitality brand – a nationwide network of kick-ass membership clubs for teenagers.

 

Incredible venues with unbeatable games and unmissable events, we’re doing for ‘youth clubs’ what Flight Club did for darts – radically reinventing & commercially super-charging a tired concept to create a ground-breaking new category and fill a yawning gap in the market.

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A POWERFUL FOUNDING PARTNERSHIP

THE DEN is the genius brainchild of co-founders Cheryl Calverley (ex-CEO of AIM-listed £30m scale-up, Eve Sleep) and Paul Billingsley (ex-MD of the UK’s biggest advertising agency, adam&eveDDB), former colleagues and best-in-class business leaders with a second-to-none track record in building youth brands & fiercely loyal membership communities.

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A UNIQUELY PROFITABLE COMMERCIAL MODEL

THE DEN is a uniquely profitable new model for youth hospitality, at the heart of the £1.7bn youth economy. It foregoes the hand-to-mouth dependency on government funding for youth services in favour of an innovative commercial model uniting the power of recurring subscription revenues with events & hospitality income. The punchline? A business with operating margins of over 50% and the financial fuel to profitably scale to a nationwide network of incredible venues - without the need for grants or charity funding.

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A PROFOUND SOCIAL IMPACT

THE DEN will have a profound social impact, giving hundreds of thousands of teenagers a desperately needed antidote to the crippling loneliness  and anxiety of their digital-by-default lifestyles.

THE DEN is a positive alternative to life behind a screen. A safe and inspiring space where they can be face-to-face with friends and build their social confidence, ready to make the most of society as young adults.

THE NEXT STEP

THE DEN is gathering momentum.​

 First fundraising round complete

Target locations for the first 15 DENs identified

Negotiations on the site for DEN #1 underway

 Feasibility and design development commenced

Our next step is to open our second round of investment to raise the remaining funds to get up and running.

GET INVOLVED

to get our investor pack (or book a call with us), just drop us an e-mail

if you'd like to stay in the loop about our progress and know when we open our next investment round, sign up here 

Welcome to the IRLrevolution. 

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